SEO Training
Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.
Our training course covers the SEO process from keyword research, to on-page optimisation, link building and SEO reporting. Our training is extremely hands-on and it’s based on real experience and examples of SEO issues and techniques.
SEO Training Course Outline
Basics for SEO
- What is SEO?
- Why is SEO important?
- What is Domain
- Basic Knowledge of World Wide Web
- Difference between Portal and Search Engines
- Types of SEO Techniques
- Black Hat techniques
- White Hat techniques
- How Search Engine works
Keyword Research & Competitive Analysis
- Market Research
- Keyword Research and Analysis
- Keyword opportunity
- Competitors Website Analysis
- SWOT Analysis of Website
- How to Choose Best Keywords
- Keyword Planner tool (Search volumes, Competition, Business priority)
SEO Friendly Design & Architecture
- Thinking before designing a website (goals, strategies & measurement models)
- Mobile responsive / adaptive design
- Importance of HTTPs
- Site schema (rich snippets) & architecture
SEO - On Page Optimization
- Initial Site Analysis
- SEO Competition Analysis
- Keyword Research
- Keyword Density
- Initial Ranking analysis
- Title/Description/Keyword/Other Meta Tags Development
- URLs and URL Structure
- Relevancy and Popularity
- URL renaming/re-writing
- Existing Web Content Optimization
- Image Optimization
- Use of robots.txt
- HTML Validation
- CSS Validation
- Creation of XML/HTML/Text Sitemaps
- Canonicalisation
- Multilingual targeting
- 301 Redirect
- HTML/W3C Validation
SEO - Off Page Optimization
- Blog Creation & Posting
- Article Submission
- Search Engine Submission
- Directory Submission
- Free Classifieds
- Forum Postings
- Social Bookmarking
- Image Submissions
- Press Releases Submission
- Documents / PPT & PDF Sharing
- Yahoo Answer Link Building
- Google Mapping/Listing
Algorithm Updates
- Search Algorithm overview
- Panda
- Penguin
- Hummingbird
- Keeping track of algorithm updates
Google Analytics
- Google analytics setup, understanding how google analytics
- Goal settings, creating channels, dimensions and metrics
- Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions
- Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.
SEO Tools
- Google Webmaster Tools
- Yahoo / Bing Webmaster Tools
- Rich Snippet Text Tools
- Comparison Tools
- Search Engines Tools
- Keyword Density Analyzer Tools
- Google's AdWords Keyword Tools
PROJECT & ASSIGNMENTS
In this SEO course, there will be a project & few take home assignments to give hands-on experience of Search Engine Optimization.
No comments:
Post a Comment